Aamir, a business graduate from University of Karachi, is a communication evangelist. He believes that effective, honest and direct communication is the only way to peaceful and productive human coexistence; necessary for collectively striving to realize better human potential.

Aamir, a business graduate from the University of Karachi, is a communication evangelist. He believes that effective, honest and direct communication is the only way to a peaceful and productive human coexistence, and is critical for collectively striving to realize better human potential.

Aamir’s journey as an entrepreneur started at 32 when he co-founded O2 Communications, a specialist corporate and brand communication Design Company in 2002 in Karachi. O2 managed renowned clients at its time, including Inbox Business Technologies, 3M Healthcare, SGS Cotecna, JS Group and JS Bank, ABN AMRO, Oracle, and Dadex. 2010 marked another milestone: establishing Idea Simple, a specialist media and corporate communication content development company.

Before foraying into entrepreneurships, Aamir worked in the public relations and brand management space with renowned agencies and prominent brands including Intel, Emirates, Pepsi, TGI Friday’s, Thomas Cook and Pizza Express.

In 2010 and 2011, Aamir was an enabling partner and consultant to the All World Network – the first of its kind showcase of fastest growing privately held Pakistani companies - which is part of the Visibility Economics program at Harvard University.

An avid writer, Aamir has contributed to English-language publications, including The News International, The Friday Times, Dawn, and Aurora Magazine; and manages his blog "War on Error".

He has a fascination with books and over the course of his career has passionately promoted many authors. His advice to most people is: be interesting.

In 2017 Aamir cofounded VCast Online, which is a Karachi-based independent digital media platform dedicated to giving visibility to the players and subjects that shape Pakistan’s business and economic landscape.

Since 2018, Aamir is associated with AGAHI in the capacity of Advisor, Strategic Communications and has recently taken up responsibilities as CEO for Karobar TV (Pvt) Ltd an online publishing platform owned by MAGM Ventures. Karobar TV is a dedicated online news and content channel which enables exposure to business and industry across the country.